phodega

OVERVIEW

Phodega blends Vietnamese flavors, street food culture, and modern dining into a brand experience that feels both unique and deeply connected to the city of Chicago. Dream X worked with the restaurant to create visual storytelling centered around the people, atmosphere, and personality behind the brand through high-end photo and video production designed for social media, digital platforms, and brand marketing.

The focus was to capture the energy of the restaurant while creating content that felt authentic, cinematic, and connected to the culture, personality, and experience that make Phodega unique.

STRATEGY + DESIGN + SOCIAL MEDIA +PHOTO & VIDEO PRODUCTION 

impact

• Created content aimed at strengthening engagement and elevating brand perception online.

• Captured cinematic food and lifestyle visuals tailored for social media and digital campaigns.

• Developed a cohesive content library to support the restaurant’s evolving digital and in-store brand experience.

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Accounts reached through social platforms
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Creative assets produced for social media and digital platforms
Refined
Online identity through cinematic visuals and culturally driven storytelling
“ Working with Felipe and Juan was a great experience from start to finish. They brought a high level of creativity, professionalism, and attention to detail to every piece of content they created for Phodega. You can tell they genuinely care about the businesses and people they work with.”
Nate Hooks Owner of Phodega
Front window of a restaurant or deli with various signs and posters, including a prominent sign that says 'SEND IN' and other messages about food and promotions, reflected in the glass window with part of the building’s exterior wooden siding visible.
Two men stand at a restaurant counter, smiling and looking at the camera. The man on the left has tattoos on his arms and is wearing a black t-shirt. The man on the right is wearing glasses, a cap, and a gray t-shirt. The background shows a menu and various restaurant decorations.
A circular black sign with white text reading 'RHODEGA' and 'EST. 2019', attached to the side of a building with brick and wood siding, above a street.
A person's hand holding a piece of fried food over a table with more fried food, a bowl of rice, and a bowl of soup in the background, in a restaurant with neon signs and hanging orange lamp lights.
Store shelves stocked with various snack foods including Pocky, snack crackers, wasabi peas, and assorted packaged snacks.
Neon sign reading 'SAND NOODLES' mounted on a leafy green wall inside a restaurant or cafe.